11 Weeks of Umdum

Today, July 4th 2006, marks the 11th week of the modern existence of the Umdum web directory. To date, the directory’s popularity is beginning to build with hundreds of sites listed and widespread acceptance of the site by the web marketing community.

A sound and news filled launch, some advertising, and being in the right place at the right time has helped to build the directory as a fledgeling resource in the online world.

Already, sites which have listed themselves in Umdum are beginning to notice higher referral traffic than some of the other major directories & search engines on the market. Goes to show that the true value of a directory is that people are actually using it, and it’s not a menu of good food, sitting on a dusty table in an empty roadside Diner.

Why are people using Umdum? My best guess is that they are finding it.

Doing a quick backlinks search on Yahoo, I’m amazed to see that 287,000 links to Umdum have been found on the web… and the majority of those links are from a well diverse group of authority sites and blogs – mostly centered around search or online marketing in some capacity.

Either sites like the name, the design, or like me… and that’s a golden trifecta of authority building.

I believe that this unsolicited testimonial from “Travel Rants” speaks for itself :

“Is anyone else noticing that umdum.com is providing more referrals than all of the other directories your listed in added together?

I’m seeing good results from this directory. My faith in directories MIGHT be coming back.”

As a directory owner and operator, that’s exactly what I want to hear from site owners who have listed their properties in the Umdum index. Thank you!

Speaking of usage, we’re now enjoying an Alexa Traffic Ranking of 42,108… that’s almost double of our May 4th ranking of 84,204. Incredible!

Expect more from Umdum over the next Quarter, and some BIG announcements later in the year.

Thanks, Loren

2 Responses to “11 Weeks of Umdum”

1. cldnails Says:
   July 12th, 2006 at 11:33 am

   Congratulations Loren. The trifecta has certainly paid off for you and it’s submitters. Looking forward to what UmDum has in store in the future.

2. alexs travel blog Says:
   July 27th, 2006 at 6:29 am

   I just wish it had a top level travel section rather than a deeper level category.

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